The dress of the bride will be a big white wedding dress with the skirts touching the floor and brushing it and the cloth from the head will be very long and big that some times the entire red carpet in the church will be filled with this cloth. A lot of royal weddings have the custom of wearing the big wedding dresses as a tradition and most of the brides will be wearing pure white costumes looking like angels and fairies and the bride groom will be wearing suits looking like a gentle man with a black over coat most of the times in the marriages. Dress is the first and fore most things to be considered while conducting a marriage and the people used to select the dresses that are highly expensive and very attractive to be worn in the weddings. The persons would love to be looked at their best in the marriage function and this is a special occasion. Most of them consider the dresses as a prestigious issue and considering the society as a major factor will spend extensively on purchasing the dresses. In some family types, the entire families of both the parties will enter the cloth show room and dresses are bought for all the members in the family. The families will pay a huge bill to the show room and bargain a lot with the shop owners on the purchase of the dresses. The shop owners also will give a good discount to the families on wedding occasion and some shops give away gold coins as a wedding gift. These are done as a result of the sales promotion and advertising tactics. The women play the crucial role in selecting the dressing show room to purchase the big wedding dresses to decorate the special occasion. Usually, the boy and the girl will take two dresses for the marriage, one to be worn on the marriage occasion and the other to be worn on the reception which will be usually conducted in the night time and the dinner will be served to the invited persons. The big wedding dresses are worn during the marriages and in the reception parties, the wedded couple will be in the modern costume and receive a lot of gifts and money from the friends and relatives. The night will be a party and usually the couples will be booking a huge reception hall and invite the VIP's to their marriage reception parties.